Which areas/verticals are your expertise that the youths can contact you about?
Business Strategy, Customer Experience (CX), Product Innovation, User Experience, Product Management and Strategy, Research.

How do you think your experiences and skills can help the youth entrepreneurs at *SCAPE?
For any young company or new product it is crucial to know what to focus on – choosing activities that would bring the highest impact against noise and redundancies is a challenge. Having proper process frameworks, design thinking practice and being able to utilize user data is often key to sustainable growth. My expertise covers exactly those areas.

Any advice you can give to youths who are into entrepreneurship?
1. Get to know your user. Find out what they think they feel versus what they say, find out what your users really need and what they assume they need. Unpack their habits and motivations.
2. Test fast, make sure to incorporate product tests with clear KPIs on ongoing basis in your sprints.
3. Be ready to change.